Asakala Digital Product designer

Asakala Digital Product designer

Asakala Digital Product designer

Asakala Digital Product designer

A recent thought: how does your product fit in or around the evolving context of the user's attention? These users maybe customers or teams working within your company.

I'm a Senior Product Designer with 8 years of experience. Based in London, UK.

Working with startups and FTSE 100 corporations I enjoy making products in the moving spaces between ideas, product experiences and just other people 🤓

Recently worked on a Whatssap Chatbot at John Lewis. Previously at Natwest, YBS and Tesco.

About

I’m Asakala — a digital product designer. I care about helping people create better products and services. Currently based in London, UK.

Recently working with a start up looking at how AI can help streamline internal tools and customer communication within regulated financial industries.

At Transport for London, I re designed the way an account dashboard works to help drivers and businesses to better understand and manage their account, payments and discounts. I learnt about how to deliver value in public sector projects.

Before that I worked for the British retailer John Lewis. I led product design on a project which enhanced customer service interactions using AI through a WhatsApp messaging services.

Before I started working on digital products I was designing products for fashion, textiles and fragrances; exploring ways technology could influence these arenas. A Central Saint Martins alumni, experimenting and exploring has always been where my mind lives.

Experience

Koodoo, Contract

Senior Product Designer, contract

June 2024–present

Transport for London, Contract

Senior Product Designer, contract

November 2023–June 2024

John Lewis

Senior Product Designer, contract

July 2023–November 2023

Yorskshire Building Society

Senior Product Designer, contract

May 2022–May 2023

Natwest

Senior Product Designer, contract

October 2021–May2022

Skills

User experience design

Designing for e commerce conversion, payment

Designing for complex systems and B2B SaaS and impactful Gen AI

Qualitative and quantitative research

Product strategy

Get in touch

Have a project in mind?

If you want to chat about a project — send me an email on info@asakala.com.

I can help design a new digital product or consult on the best approach for your project.

Currently based in London, UK .