A recent thought: how does your product fit in or around the evolving context of the user's attention? These users maybe customers or teams working within your company.
I'm a Senior Product Designer with 8 years of experience. Based in London, UK.
Working with startups and FTSE 100 corporations I enjoy making products in the moving spaces between ideas, product experiences and just other people 🤓
Recently worked on a Whatssap Chatbot at John Lewis. Previously at Natwest, YBS and Tesco.
Work
About
I’m Asakala — a digital product designer. I care about helping people create better products and services. Currently based in London, UK.
Recently working with a start up looking at how AI can help streamline internal tools and customer communication within regulated financial industries.
At Transport for London, I re designed the way an account dashboard works to help drivers and businesses to better understand and manage their account, payments and discounts. I learnt about how to deliver value in public sector projects.
Before that I worked for the British retailer John Lewis. I led product design on a project which enhanced customer service interactions using AI through a WhatsApp messaging services.
Before I started working on digital products I was designing products for fashion, textiles and fragrances; exploring ways technology could influence these arenas. A Central Saint Martins alumni, experimenting and exploring has always been where my mind lives.
Experience
Koodoo, Contract
Senior Product Designer, contract
June 2024–present
Transport for London, Contract
Senior Product Designer, contract
November 2023–June 2024
John Lewis
Senior Product Designer, contract
July 2023–November 2023
Yorskshire Building Society
Senior Product Designer, contract
May 2022–May 2023
Natwest
Senior Product Designer, contract
October 2021–May2022
Skills
User experience design
Designing for e commerce conversion, payment
Designing for complex systems and B2B SaaS and impactful Gen AI
Qualitative and quantitative research
Product strategy
Get in touch
Have a project in mind?
If you want to chat about a project — send me an email on info@asakala.com.
I can help design a new digital product or consult on the best approach for your project.
Currently based in London, UK .


