About

a multi disciplinary designer

I’m a designer who is passionate about human centred design and I work across integrated multi disciplinary projects.

I design dynamically with honesty and integrity and enjoy the challenge that is crafting and fine-tuning solutions with the utmost attention to detail, whilst simultaneously creating an effortless memorable experience for the user.

With a background in fashion and textiles design I have designed or been a creative director for projects including scent, branding, textile design for fashion/interiors, video and architecture.

keeping it real

In this ever-expanding technological landscape, how do we relearn an appreciation for the human? Telling compelling and emotive stories whilst connecting insights to design is what led me to add (UX) User Experience design to my thinking and process.

I design holistically, believing that a digital experience can be as effective as our tactile sensations. The underlying notion throughout all of my work is my love for deconstructing human motivations and interactions. Read more about my User Experience design profile here.

Manifesto

Challenge perceptions, avoid the formulaic
Initiate from desire, not market calendars
Expand and contrast ideas
Promote collaboration and experimentation
Create dynamically, with honesty and integrity
Embrace and innovate with nature in mind.
A more inspirational narrative